After 30 years working in IT, I have a few opinions.

Adobe and corporate greed

WTF Adobe??  Moving from software distribution on CD or DVD, to cloud-based subscriptions is pricing your products out of the scope of small nonprofits.  The very nonprofits that would benefit from using your software to create professional looking documents and webapges are the ones who can not afford your subscriptions prices. You may think that $20/month/license to use InDesign is affordable.  It is not.  My small nonprofit has three InDesign users.  The subscription would cost us $720/year.  My entire IT budget is $1800 per year.  I can’t spend 40% of my budget on one software product.  We were able to purchase InDesign for $60 from TechSoup.org in 2012. (Thank goodness for TechSoup!  If you work for a nonprofit, check them out immediately for reasonably priced software and refurbished hardware.)  We can no longer afford Adobe products that are only available by subscription.

If you no longer care about small and/or nonprofit organizations, just go ahead and say so.  Or maybe you did and I missed the announcement.  (Adobe to Nonprofits:  Tough luck.)  I suppose your stock holders must be happy, as well as the IT managers at large corporations.  But would it really hurt your profits that much to continue working with TechSoup to make your products affordable for those of us trying to do good in the world without a profit motive?